mcato has generously allowed me to post a copy of the document she uses for describing her project to potential funders.
http://www.kaboom.org/Portals/0/Documents/PS_YOY_proposal_for_Clubs_lo_edit_12-04.doc
Take a look at it. What's missing? What pieces don't you need? Let's talk about ways to improve this.
Amy
Hi Amy-- can you clarify how you would use this--is this meant to be like a letter to send out to businesses, or is this a model for a grant application, or... in terms of creating a letter to send to businesses, I went with the frame of mind that so many letters requesting donations end up in the round file (the trash can!)... so I created something that was meant to be fun, and eye catching, with very little text, but I included photographs of the current playground, as well as what we hope to have. We are sending ours out this Tuesday (actually, we are handing them out at a local chamber of commerce meeting), and we'll see what kind of response we get. I will post again, because maybe my approach is not the best way, but my feeling is that you have to balance out providing so much information that people won't take the time to read it, versus providing just enough information. The example above, to me, has a lot of information and it is valuable info, but is it too much...that is my feeling. I would only use something like that above in an in-person meeting with a potential funder, so that they have all of the info, but if I was doing a cold-mailing, then I would do something with less information and at least one picture.
I put it up as an example of a document that sort of had everything. I thought it would be nice to have something to pick out ideas from. It is a proposal that you'd leave behind after meeting with a business. I agree that a mailing needs to be A LOT shorter and eye catching.
Pictures are a fantastic idea. Everyone will respond to photos -- especially photos of people and places they know.
That's great feedback on the package. If you have a lot of success with the package you created, would you share it with the group? Is there anyone else who found an approach for mailings to businesses that were really successful (and would be willing to share the "magic recipe")?