Network Helps Kids Live, Feel Better
by K.C. Neel
Multichannel News
Aug. 25, 2008

Qubo, a 24-hour kids network aimed at 4- to 8-year-olds, has also created programs designed to encourage “play.” Public service announcements using Olympic athletes and various cartoon characters of the network's slate of programming promote exercise and healthy eating habits.

The company participated in the National Cable & Telecommunications' Cable Cares effort to build a playground in New Orleans earlier this year and found it so rewarding that it decided to extend its relationship with KaBOOM!, a national non-profit organization that has created the “Playful City USA” program, according to Qubo president Rick Rodriguez.

“We are now the official media sponsor of Playful City USA,” Rodriguez said. [More]

Learn more about Playful City USA.