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| Thursday, August 21, 2008 |
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KaBOOM! and qubo Join Forces To Make Play a Priority for Children Across America
By alynsen @ 10:54 AM :: 446 Views ::
1 Comments ::  :: Press Releases
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(New York, N.Y./Washington, D.C. - - August 20, 2008) Today, KaBOOM!, the national nonprofit dedicated to bringing play back into children’s lives and qubo, the television and online service for children, announced an official partnership that will help honor communities that make play a priority. The announcement was made by Darell Hammond, co-founder and CEO of KaBOOM! and Rick Rodriguez, president and general manager of qubo.
The partnership will run through the end of 2009 and will help KaBOOM! advance its vision of a great place to play within walking distance for every child in America, while simultaneously underscoring qubo’s mission of promoting healthy lifestyles for children. The cornerstone program of the partnership is the KaBOOM! “Playful City USA” initiative, which honors cities that have demonstrated a commitment to improving play within their communities. In early September, KaBOOM! and qubo will announce the list of 2008 Playful City USA communities with an extensive marketing campaign including on-air and online promos, Public Service Announcements, print ads and conferences, including an event at the National League of Cities conference in Orlando, Florida. The two organizations will also build on the success of their first collaboration by building another playground together in 2009.
KaBOOM! and qubo first collaborated in May 2008 when qubo sponsored the construction of a KaBOOM! playground at Sarah T. Reed Elementary School in New Orleans.
On the day of the build, KaBOOM! oversaw the efforts of hundreds of individuals, including qubo employees, members of the local community and volunteers from the cable industry. Working side-by-side, these volunteers turned an empty lot into an exciting new playground in just one day. The playground build took place as part of the CableCares community service project during the National Cable & Telecommunications Association (NCTA) annual convention.
“After working with KaBOOM! in New Orleans, we knew that we had found an organization that shared qubo’s goal of enhancing the lives of America’s children. It was inevitable that we would work together again,” said Rodriguez. “Through our television programming, website, anti-obesity campaign and other off-air efforts, we are determined to demonstrate that qubo is a concerned, family-friendly ally that parents can trust. In entering this partnership with KaBOOM!, we are excited to give kids the opportunity to be kids again through the power of play.”
Added Darell Hammond, “Bringing play back into the lives of our children isn’t just beneficial, it’s essential. We think qubo is a great partner to help us honor the communities who are committed to the cause of play."
About qubo:
qubo® is a groundbreaking bilingual, multi-platform entertainment destination for children that focuses on literacy, values and healthy lifestyles while celebrating the unlimited possibilities of a child’s imagination. Most of qubo’s shows are associated with popular children’s books, and the network’s interstitial programming continues to reinforce messages about early literacy and healthy living. Beyond its quality television offerings, qubo utilizes its interstitial programming, website and outside partnerships (with the U.S. Olympic committee and Reading is Fundamental) to promote messages about healthy living and literacy. qubo also recently adopted a set of nutritional guidelines for acceptable foods that can be advertised on air. Formed in 2006 by an unprecedented alliance of leading distribution partners and content players in children’s television, including Scholastic, ION Media Networks, NBC Universal, Corus Entertainment and Classic Media, qubo offers dynamic content in multiple environments. Currently broadcast on NBC Saturday mornings, ION Television Wednesday- Friday afternoons and Telemundo weekend mornings (check local listings) qubo also includes a 24/7 qubo Channel and website, www.qubo.com.
About KaBOOM!
KaBOOM! is a national nonprofit organization that envisions a great place to play within walking distance of every child in America. Celebrating twelve years of service in 2008, KaBOOM! rallies communities to achieve better public policy, funding and public awareness for increased play opportunities nationwide; provides resources, including trainings, challenge grants, and publications for communities that wish to plan a new play space on their own; and brings together children, business and community interests for a select number of community play space builds each year. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago, Atlanta and San Mateo. For more information, visit www.kaboom.org. |
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| Comments |
 By
Anonymous @
Thursday, August 21, 2008 12:40 PM
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Absolutely amazing! I applaud Darell and his team of playmakers. Additional exposure for KaBOOM! not only supports the KaBOOM! mission, but helps advance all related causes, and draws attention to fellow organizations and communities across the continent! THANK YOU!
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