Former Run-DMC front-man to lead playground crusade
By CHRISTOPHER QUINN
The Atlanta Journal-Constitution
Aug. 14, 2008

Joseph Simmons, the ground-breaking rapper whose revival of the song “Walk this Way” gave it a second life on the hit charts, is preaching the same message in a new form.

He is telling people walk this way, a good way, a better way.

Simmons, better known as the lead personality Rev. Run on MTV’s reality show “Run’s House,” and better known to the parents of MTV’s target audience as one of the founding members of 1980s rap group Run-D.M.C., will be in Atlanta Aug. 21 to help the nonprofit KaBoom kick off a project to build four Atlanta playgrounds in three days. [More]

Read Rev Run's blog on the KOOL-AID and KaBOOM! partnership page.