Hip-hop pioneer Joseph Simmons (a.k.a. Reverend Run), the new brand ambassador for the KOOL-AID KaBOOM! initiative, joined his family at a KaBOOM! playground build in Houston July 9.  

"I'm personally committed to bringing families together -- at the dinner table, in communities and on playgrounds," said Reverend Run. "I'm hopeful that by working together, KOOL-AID, KaBOOM!, and I can make a real difference in kids' lives by allowing them to have fun and create the memories that will serve them well for many years to come."

Photos of the build are now available!

Check out these great video interviews with Reverend Run about the project!

Reverend Run interview on Good Day New Mexico
July 3, 2008

Reverend Run and wife Justine interview on My Fox Houston
July 9, 2008

Video from the Houston Chronicle:

Learn more about the partnership between KOOL-AID and KaBOOM!